Privacy Policy

Last Updated: November 3, 2026

Luce Tooth Pediatric Dentistry and the Tongue-Tie Center of St. Pete (“we,” “our,” or “us”) are committed to protecting the privacy of our patients, families, and website visitors. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, interact with our services, or opt in to receive SMS text messages from us.

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Name, email address, and phone number
  • Child's name and age
  • Appointment requests or consultation details
  • Messages submitted through contact forms
  • Insurance or payment-related information (when applicable)
  • SMS messaging preferences and consent records

This information is used to communicate with you, schedule care, respond to inquiries, and provide requested services.

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, such as:

  • IP address
  • Browser type and device information
  • Pages visited and time spent on the site
  • Referring website or search engine

This data helps us improve website performance and user experience.

How We Use Your Information

We use collected information to:

  • Schedule appointments and respond to inquiries
  • Provide dental and consultation services
  • Improve our website and patient experience
  • Communicate important updates and appointment reminders
  • Send SMS communications to individuals who have opted in
  • Comply with legal and healthcare obligations

We do not sell or rent your personal information to third parties.

SMS Text Messaging Privacy

Luce Tooth Pediatric Dentistry may offer SMS text messaging to communicate with patients, parents, and legal guardians who have consented to receive messages.

Information We Collect for SMS

When you opt in to receive SMS messages, we may collect:

  • Your mobile phone number
  • Your consent to receive SMS messages
  • Your messaging preferences
  • Information necessary to respond to your inquiries or provide requested services

How We Use SMS Information

We use SMS information to send communications you have agreed to receive, which may include:

  • Appointment confirmations, reminders, and scheduling updates
  • Follow-up care communications
  • Billing and payment-related notifications
  • Responses to questions and customer service inquiries
  • Other relevant administrative communications related to your care

Message frequency may vary. Message and data rates may apply.

SMS Consent and Information Sharing

No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes.

We do not sell, rent, or share your mobile phone number or SMS opt-in information with third parties for their marketing or promotional purposes.

We may use trusted service providers to help deliver text messages and support our communications. These providers may process information as needed to perform services on our behalf, subject to applicable privacy and security requirements.

Opting Out of SMS Messages

You may opt out of receiving SMS messages at any time by replying STOP to any message from us. Once your opt-out request has been processed, you will no longer receive messages through the applicable messaging service unless you opt in again.

For assistance, reply HELP or contact us at smile@lucetooth.com.

Consent to receive SMS messages is not required as a condition of receiving dental treatment or other services from Luce Tooth Pediatric Dentistry.

For additional information, please review our Terms & Conditions at https://www.lucetooth.com/terms-and-conditions.

Healthcare Privacy (HIPAA)

As a pediatric dental practice, we follow applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), to protect protected health information (PHI).

Medical information shared through appropriate patient communication channels is handled according to our Notice of Privacy Practices, available upon request at our office.

Important: Standard website contact forms, email, and SMS text messages may not provide the same level of security as dedicated healthcare communication systems. Please avoid sending sensitive medical information through unsecured channels. Call our office directly for urgent or confidential matters.

Cookies and Tracking Technologies

Our website may use cookies or similar technologies to:

  • Analyze website traffic
  • Improve functionality and performance
  • Support basic marketing or analytics tools

You can disable cookies in your browser settings if preferred.

Third-Party Services

We may use trusted third-party tools and service providers, such as:

  • Website analytics services (e.g., Google Analytics)
  • Appointment scheduling and form software
  • Payment or insurance processing systems
  • SMS messaging and communication providers

These providers may receive information necessary to perform services on our behalf and are expected to maintain appropriate security and privacy protections.

SMS opt-in consent information is not shared with third parties or affiliates for their marketing purposes.

Data Security

We take reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or misuse.

However, no internet transmission, electronic communication, or storage system can be guaranteed to be 100% secure.

Children's Privacy

Because we provide pediatric healthcare, information about minors may be collected from parents or legal guardians for the purpose of providing care, scheduling appointments, or responding to inquiries.

We do not knowingly collect personal information directly from children through our website.

Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

  • Request access to your personal information
  • Request corrections or updates
  • Request deletion where legally permitted
  • Opt out of certain communications
  • Withdraw consent to receive SMS text messages

To make a privacy-related request, please contact us using the information below.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, practices, or legal requirements.

Any updates will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy, SMS communications, or your personal information, please contact:

Luce Tooth Pediatric Dentistry

8500 113th St., Suite B
Seminole, FL 33772

Phone: (727) 390-0037
Email: smile@lucetooth.com

Website: https://www.lucetooth.com/

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